Showcasing in Versilia for the brand owned by Haeres Equita, which continues its retail expansion development plan.
Forte dei Marmi, April 6th, 2023. A new opening for Borsalino, bringing its iconic hats to the elegant setting of Forte dei Marmi. The boutique overlooks via Carducci with an entrance-window towards the heart of high-end shopping in the Versilia town, occupying a total space of 40 square meters. The Made in Alessandria Maison’s boutique houses the latest collections of hats, caps and accessories for men and women.
“Borsalino’s tradition of elegance and style has found a home in Forte dei Marmi in a perfect location in terms of prestige and visibility,” commented Mauro Baglietto, General Manager for the Made in Alessandria Maison, continuing, “This stretch of the Tyrrhenian coast has always been a point of reference for international tourism, which finds here, hospitality and service of the highest level. The new boutique joins Panama Beach Versilia by Borsalino in Marina di Pietrasanta, the recently inaugurated luxury destination.
The new Forte dei Marmi boutique is part of the Borsalino ongoing retail development plan, which in the last 12 months has inaugurated new stores in Milan’s via della Spiga, Rome-Fiumicino International Airport, Monte Carlo and Mykonos.
