Il 19 giugno, Il Fashion Film Festival Milano (FFFMilano), fondato e diretto da Constanza Etro ha celebrato i 16 film vincitori della nona edizione al Cinema Odeon di Milano.
A distanza di tre anni, a causa della pandemia, l’evento più aspettato del Festival è tornato in presenza con un pubblico internazionale proveniente dal mondo della moda, del cinema del design e della cultura per mettere in mostra la contaminazione all’avanguardia tra moda e cinema.
A condurre la serata è stata l’amatissima Paola Maugeri, che con il suo stile e senso dell’umorismo ha catturato l’attenzione delle personalità di spicco presenti in sala, tra loro la Giuria Internazionale che ha consegnato i prestigiosi premi — realizzati esclusivamente per il FFFMilano da Fornasetti — alle 16 vincitori, tra di loro: il regista e fotografo britannico Alasdair McLellan, il collettivo Cristian Hunter e Martin Gatti, la direttrice creativa del suo omonimo brand Sara Battaglia e Federico Scaglia e Salvatore delle Femmine che hanno vinto il premio per “Best Italian Fashion Film” con “La Vacanza” per Versace. Per la prima volta è stato assegnato il premio di “Best Metaverse Fashion Film” all’artista cinese Reiki Zhang, che ha interpretato in modo più originale le nuove visioni della moda nel mondo della realtà virtuale e del web3. Presente anche Alberto Maria Colombo, l’artista che sta innovando l’uso dell’intelligenza artificiale nonché il responsabile dell’artwork del Festival 2023. Con la Cerimonia di Premiazione del FFFM si è concluso non solo l’ultima sera della Settimana della Moda Uomo, ma si chiude un’era per il Cinema Odeon che ha annunciato la chiusura definitiva prevista per il 1° agosto.
I film vincitori e nominati sono disponibili in streaming sul sito ufficiale www.fffmilano.com come parte della Selezione Ufficiale 2023 di più di 270 fashion film. Inoltre, sarà possibile scoprire i film dei vincitori nello spazio virtuale del Festival, creato in collaborazione con RED-EYE Metazine sulla piattaforma spatial.io, collegandosi a questo link.
FASHION FILM FESTIVAL MILANO 2023 GRAND JURY
Come in ogni edizione, sul fronte della giuria, Fashion Film Festival Milano 2023, ha messo in campo un team di personaggi eterogeneo e originale, ma con un comune denominatore: la massima autorevolezza nel proprio territorio culturale.
Elisa Sednaoui – Top Model, scrittrice e fondatrice della benefit corporation Funtasia Enterprise
Michelle Francine Ngonmo – Fondatrice CEO “Afro Fashion Week” e “Red Carpet Awards”
Massimo Giorgetti – Fondatore e Direttore creativo di “MSGM”
Francesco Carrozzini – Regista e fotografo
Stefano Tonchi – Giornalista, ex redattore capo “The New York Times Style Magazine”
Stefania Rocca – Attrice e regista italiana di fama internazionale
Barnaba Fornasetti – Direttore artistico “Fornasetti”
Patrizia Sandretto Re Rebaudengo – Presidente “Fondazione Sandretto Re Rebaudengo”
Emma Hakansson – Fondatrice della organizzazione sostenibile “Collective Fashion Justice”
Sarah Bassett – Direttrice Creativa
Daniel Sannwald – Fotografo, Regista
Ben Cobb – Redattore “ES Magazine”
Koto Bolofo, Fotografo
Miss Fame, Modella, Drag Queen
I VINCITORI DELLA NONA EDIZIONE
La Giuria Internazionale 2023 ha scelto i seguenti vincitori:
BEST EDITING
PRESENT TENSE
Diretto da Fabrizio Narcisi per NR Magazine
“Given the difficult but in some strange way stimulating times we’re living, I developed the concept of Celebration from a definitely positive and philosophical perspective. Through a choral film that follows different characters in situations that oscillate between the real and the symbolic sphere, I want to convey the message of a celebration of the ups and downs of youth, of the present time we’re living and the beauty of the nature of our identity.” – Fabrizio Narcisi
Paese: Italia
BEST STYLING
IT IS NOT SPRING UNTIL ALL FLOWERS BLOSSOM
Diretto da Curry Sicong Tian per Ya Yi
It Is Not Spring, Until All Flowers Blossom is the début collection from the New York based design label YA YI. The collection is a response to the designer’s personal experience working alongside the Chinese immigrants that make up the garment factories in New York, whose names are scarcely mentioned by the industry nor celebrated designers. The title comes from Shui Mak Ka, a factory worker who initialized the 1982 Garment Strike in New York Chinatown. On Mott Street, over 20,000 garment workers — almost entirely women — marched down the center of Chinatown to Columbus Park on a warm spring day in 1982. The collection portrays the overlooked laboring body of Asian immigrant women by recreating their portraits through female performers veiled with translucent lace and knit jacquard fabrics, adorned with heavily fringed garments and embroidered flower accessories.
Paese: Stati Uniti
BEST MUSIC
GOLA
Diretto da Vitoria de Mello Franco, Ian Cheibub, Marina Zabenzi per Saskia Lenaers
Gola was shot in Brazil and sheds new perspectives on transnationalism by celebrating the positive outcomes which develop from negative ancestral displacements. Exploring and expanding the limits of territory and personal versus collective space. Being conscious of how politically charged the basic act of crossing a line has become, she asks us to look beyond and imagine the possibilies that arise from cross-cultural lifestyles. Fundamentally GOLA (advance and retreat) celebrates the positive outcomes which develop from negative ancestral displacements. This collection uses disguise to conceal disguise. The therapeutic design, craft and manufacturing processes applied when mutating, disguising and repurposing military garments are the vehicle for social healing.
Paese: Brazil
BEST DOCUMENTARY
EL PATIO
Diretto da Esteban Ávila
Two children, Ámbar and Boreal, who use the patio as a middle point to share and grow. Boreal, for reasons of life, moves home, leaving Ámbar broken and in an emotional space of mourning where she has to face her emotions and perception of masculinity.
Paese: Costa Rica
BEST PHOTOGRAPHY
FALLING
Diretto da Vic Guan
Paese: Cina
BEST EXPERIMENTAL FASHION FILM
LJSF! (LES JEUX SONT FAITS)
Diretto Matei Octav per À Part Magazine
Les, Jeux, Sont and Faits land on an unexplored planet to invent new rules and a total new reality. Thus the LJSF!Mania will start
Paese: Italia
BEST GREEN FASHION FILM
TERRA CENE
Diretto da Nono Ayuso & Rodrigo Inada for Karman Foundation
Terra Cene is a remembrance of things past and an observation of the interconnected nature of time on Earth. Directors, Rodrigo Inada and Nono Ayuso reimagining of the 1977 Golden Record challenges our perception of time while dissecting its motivations. Through a carefully crafted narrative that weaves through time past, time present, and time future, Terra Cene urgently questions, who and what will be left to remember? If the end is built into the beginning, it is our responsibility to protect the future. We are guests, here for only a moment. Terra Cene delivers a hauntingly hopeful message, reminding us of our duty to preserve the beauty of life on Earth.
Paese: Regno Unito
BEST NEW DESIGNER or BRAND
TAL MASLAVI
Con “Autonomous Sensory Meridian Response”da Asaf Einy
“ASMR is a term used to describe a physical reaction that is characterized by tingling sensation and is usually caused by tactile and cognitive stimuli. Modern life exists on the border of physical and virtual and as such our ability to touch and feel has been compromised. At the same time the devices through which we experience life are becoming sleeker, smoother and less tactile. In my final collection, I examined the human need for touch, interaction and perhaps even a grasp of reality. looking at the ease with which we have expropriated our senses in the transition to digital life. The visual language of the collection is inspired by the visuals of online content creators of “satisfying videos” that flooded the social networks and offer the viewer a synthetic ASMR experience. Familiar clothing details were transferred to a speculative realm where the materiality, their color story and purpose was re-examined. The result is an avant-garde men’s collection with a humorous and critical look that asks the wearer to feel once more.” – Tal Maslavi
Paese: Israele
BEST NEW ITALIAN DESIGNER or BRAND
SARA BATTAGLIA
Con “Anna Cleveland” diretto da Marco Celotti
ANNA CLEVELAND WITH HER TATI BAG AND A CHEWING GUM.
ANNA CLEVELAND ON THE PHONE.
ANNA CLEVELAND IS EATING A CHEESEBURGER.
ANNA CLEVELAND LAUGHS.
ANNA CLEVELAND PUTS ON HER LIPSTICK.
Paese: Italia
BEST NEW FASHION FILM
ORIGIN AW 23
Diretto da Amanda Trom
The short film and the fashion collection is inspired by intergenerational dynamics within a South African context. a young black south African’s way of navigating a very modern world, having modern views and practices while still belonging to a traditional home and trying to marry the two. It is truly a love story that involves curiosity and self-discovery in an attempt to delve into blackness. It’s about modern-day blackness, pride and love for oneself and their community. With a very modern streetwear-inspired collection, the film takes place in a very traditional African landscape as its backdrop. Thought-provoking poetry also play its part in the storytelling.
Paese: Sud Africa
BEST NEW ITALIAN FASHION FILM
UTOPIA FW22/23
Diretto Andrew Superview per Caterina Moro
Utopia was born from a feeling: during the terrible months of spring 2020, when the Covid-19 pandemic exploded, we swore that everything would change, that nothing would ever be the same again. Dolphins were back in the canals of Venice and bears in the cities; we said we would reconnect with nature and learn from our mistakes. But two years later, everything looks the same. UTOPIA imagines a different future, starting again from a New Enlightenment: a future in which man, through reason and progress, learns a new way of relating to Mother Nature.
Paese: Italia
BEST ITALIAN FASHION FILM
LA VACANZA
Diretto da Federico Scaglia, Salvatore delle Femmine per Versace
A tongue-in-cheek video diary sees the models recalling how they spent their summer, but flashbacks reveal they’re not quite telling the truth. Playful and optimistic, the series hopes to spread a little Versace glamour this vacation season.
Paese: Italia
BEST NEW DIRECTOR
FALLING
Diretto da Vic Guan
Paese: Cina
BEST DIRECTOR
ALASDAIR MCLELLAN
Con “CK1 Palace” per Calvin Klein & Palace
Directed by British photographer-director Alasdair McLellan for the highly anticipated collaboration between Calvin Klein and Palace, ‘CK1 Palace’ cuts back and forth between the two long-connected and mutually inspiring metropolises of New York and London. Representing the east side of the Atlantic are Brits including Dame Joan Collins, the Pet Shop Boys, Adwoa Aboah, Unknown T along with familiar Palace faces. West side representatives include Willem Dafoe, Precious Lee and Lola Leon
Paese: United Kingdom
BEST METAVERSE FASHION FILM
THE DIGITAL RITUALS
Diretto da Reiki Zhang
The Digital Rituals is a series of rituals to explore the possibilities of digital identity. When the future comes, when humans and digital beings live in symbiosis, what form will human rituals take? With the involvement of digital beings and virtual identities, how will these rituals differ from the forms we know? This project will take primitive nature worship rituals as a starting point and explore the forms of digital religious rituals. It then explores how human birth, wedding, funeral and nature worship rituals will be presented in the metaverse.
Paese: Cina
BEST FASHION FILM
INFINITE
Diretto da Cristian Hunter, Martin Gatti for Nick Fouquet
Infinite is a film, photography and art multi-media project created by Hunter & Gatti with Nick Fouquet, a metaphor for what lies below the physical surface as a window to the subject´s interior life, a creative catharsis and another reality of nature experimented through the infrared photography. The film combines the old 4:3 format, with vintage lenses, and the last IR Spectrum filter OLPF that passes only near infra-red beyond 729 nm, underscoring the old mixed with the new technology. The “visible” spectrum, probably the most well-known of human sensory limitations as the human eye is only capable of perceiving light at wavelengths between 390 and 750 nanometers. Of course, calling it the “visible” spectrum is a bit of a misnomer, as plenty of animals are capable of perceiving light with frequencies outside this relatively narrow band of electromagnetic radiation.
Paese: Stati Uniti
